Recently we posted an image on our main Facebook page that humorously pointed out the fact that social media makes it easy to connect online and then making it super-redundant to connect in real life. While we got a quick chuckle out of it before posting, we had unanimously agreed that it had quite a bit of truth to it. Social media has connected users in a way that we couldn’t before, unless we sat down for hours each week to discuss all aspects of our lives (and who has time for that nowadays?).
Let’s face it, social media has allowed us to get to know people more than we could ever before. It has also given us a reason to justify “stalking”. For example: “Remember that guy I friend requested last week? Well, we have similar tastes in music and several mutual friends, making it way easier to have something to talk about the next time we have a “chance encounter”, said no one ever.
While social media is growing faster than ever, we wanted to comment on some social media etiquette that our interns Jessica and Coey have come up with. Whether you’re an avid Tweeter, a Facebook enthusiast, or a Pinterest dreamer, read on and take note!
- Pin all the things … on Facebook
Each platform has its own objective in the social media world. While it’s always nice to connect your company via various platforms, don’t abuse the privilege by conducting behavior that’s not consistent with the platform’s purpose. Tweet on Twitter, share photos on Instagram, learn tips from Pinterest, and connect on Facebook. (P.S. Hashtags were not meant for Facebook status updates)
- Over share
It’s nice to see photos from your recent trip to Europe, but I’m sure we all appreciate not having images of your latest wisdom teeth surgery in an album labeled “My Fun Weekend”. Always think about what person (or company) you want to portray, in real life and professionally before posting. If you insist on posting scandalous images, at least set them on limited.
- Twitter when you’re bitter
Life can be bitter sometimes, but please do not use Twitter to vent or seek attention (unless you have zero followers – then please continue). Twitter is a great social media platform that can keep you updated on the latest news, conversing with friends, or asking companies some important questions. But how can someone engage in a dialogue with you if all you tweet is “omg RUDE driver cut me off!!” Please use Twitter sparingly and share content that is informative, engaging and fun. When life is sweet, say thank you and celebrate; but when life is bitter, say thank you and grow.
- Look over your privacy settings
Let’s face it; certain “friends” on Facebook are not really the ones you want to share all your life’s moments with. Especially if you just called in sick to work and posted how hungover you are from last night’s escapade and your boss is one of your Facebook friends. Some people should be kept on restricted, keep in mind that your “public” profile is something that comes up on all search engines, inclusive of pictures! So take the time to decide who you want seeing certain content because the last thing you need is your future husband/wife to be checking out your raunchy pics from your trip to Vegas. (What stays in Vegas only applies if you don’t broadcast it all over Facebook)
- Be consistent
If you’re managing a page for your company, always think in the tone of your company. While it may be fun to post the latest viral giraffe attack video (yes it exists), you may want to double-check and see that it’s consistent with your company’s objective. Side note: it’s not consistent with U2R1’s page, so you may want to YouTube that video on your own; you wouldn’t find it in our posts.
- Post something engaging
If a video that you watched left you feeling at a loss for words, the marketers have done their job well. The chances of that video now being shared with your friends will increase significantly. Don’t be afraid to share something that may provoke adverse comments, because for all you know you could be contributing to the virility of that video (hello, PSY is a perfect example).
So there you have it, some key and informative points that our interns have come up with. We’re sure there is plenty more where those came from! As you can tell, we’re all about having fun here at U2R1 so please comment and share some more ideas!
Written by: Coey Cheng and Jessica Louie – U2R1 Marketing Interns, summer 2013