While Canada’s premier athletes rigorously prepared for the most prestigious international sporting event on the world stage, so too did a local philanthropist who rallied in support of their extraordinary journey. Inspired by the willpower and aptitude of these young individuals, our client’s vision was to establish an online venue where citizens could donate directly to support their gold medal aspirations. Our client visualized incorporating a Canadian travel game as the websites main attraction. U2R1 was sourced to dismantle unavoidable problems such as the inability to utilize any official Olympic terms; this alone had the capacity to deter prospective contributors not to mention that the websites theme called for an innovative angle to pull in donations.
Using high quality enhancement and creativity, U2R1 spun the potential roadblocks into Canada’s first online trivia game: Toques and Beavers, from EH! to ZED. We developed the initial travel game idea into the trivia game to entice a wider range of active participants and promote essential Canadian knowledge! In addition, we contacted The Canadian Athletes Now Fund to partner as the official charity. CAN Fund is a non-profit organization founded on the exact premise Toques and Beavers set out to support. U2R1 media successfully took on the challenge of developing the websites using FLEX action script and a custom Flash online game while having it communicate with a PHP backend system, a rare combination. The next task was enhancing the mascot, Edgar Eager Beaver, to harmonize with the website’s quality. Soon to be Canadian icon, Edgar was produced in adobe illustrator and animated using Flash. The game itself, designed and developed entirely by U2R1, is not only an interactive and animated sphere but it most importantly provides an educational experience for users of all ages. As participation incentives, Touqes and Beavers prize packs are delegated monthly to users who battle it out for the grand bonus prize. From Canadian politics to Canadian entertainment and landmarks, the game covers a wide range of trivia topics which guarantee to amplify both your competitive streak and patriotism. Ultimately the goal is to finish the game and to receive “Certified Canadian” status, integrating on various social media platforms like Facebook, Friendster and Twitter.
The marketing and PR initiative is constantly growing reaching national awareness and incentive to band Canadians together in patriotism and unity in support of all our athletes that are going to compete world-wide in 2010 and beyond.