As the digital age continues to evolve the face of marketing is undergoing massive change as well. The term “Digital Influencer” is no longer a foreign concept and brands are swiftly jumping on the bandwagon to align with creators who have millions of social followers, ready to buy what they are selling.
The statistics reflect this, too: A social media influencer’s endorsement drives engagement and customer response, better than traditional paid routes such as print or search engine optimization. Shoes of Prey for instance reported a permanent 300% uplift in sales when 16-year-old Vlogger Blair Fowler published a video announcing a contest where the viewer could win a custom-made pair of shoes.
92% of consumers trust recommendations from others, even people they don’t know, over branded content. Brands agree, and are jumping on this trend in their marketing efforts: In a recent report by Tomson, 84% of marketing professionals worldwide have plans to start influencer marketing in 2016.
Crave, our most recent client, a tech startup from Tel Aviv, is pioneering technology to capitalize on this industry, by focusing their business model on tapping into this market. Crave – Powered by Creators, builds branded apps for digital influencers, creating a revenue structure for them to cash in on their status.
U2R1 Media worked with the team at Crave to build their brand strategy, website content, marketing and PR strategy and video production. We combined forces with country singer and songwriter Annie Bosko who partnered with Crave to be the face of the brand on launch.