{ Tag Archive for branding }

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What to look for when hiring a social media community manager.

Everyone has realized the potential that social media holds for business. But how do you go about facilitating your social media efforts? Ideally, you want to hire someone else to take care of these online efforts in your stead. But you can’t hire just anyone. You need someone who knows not only the ins and outs of how each platform…

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Are you slow enough to succeed at Social Media?

They say patience is a virtue. But when it comes to social media marketing, few are willing to take this mantra to heart. Thus it is no surprise that when NextStage conducted a study of 1, 700 U.S. and Canada-based businesses, less than 8% said they were satisfied with the impact they’re having. Why is that? Well, many businesses dive…

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5 DIY Tips for Marketing your Business

5 DIY Marketing Tips In today’s world of highly accessible information online, it’s almost a no brainer that business owners should have some ability to do a little marketing on their own.  While it is always best to hire professionals, it doesn’t hurt to dabble a bit and understand the ins and outs of digital marketing especially in your own…

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The 6 Things You Need to Know When Starting a Business.

Over the past 10 years I’ve owned and managed a brand and marketing company called U2R1. During this time, many people have come to me with ideas and dreams; they want to be entrepreneurs, they want to be successful and they want to shine in the spotlight. I always get a sense of thrill when I see that gleam in…

TIFF is in the air!

Recently over the past few months we have expanded our company to offer more marketing services now with expanded knowledge in social media marketing and bringing on new members to our team! This year we got our client Mayavii Skin Care to launch their new brand and website at the Hugo Boss gifting suite where they showcased their skin care…

Whole Life” Approach to Website Development – Part 3

Continued from Part 2 In Part 2, we covered some of the stages during development and just after the launch of a website. 8. Operations I’ve frequently seen websites launch successfully, only to lose steam rapidly, once the obvious difficulties in actually running a web-business come into play. Operating a successful web-based business can be a lot of work, no…

Whole Life” Approach to Web Development Part 2

..Continued by Jeremy Lichtman In Part 1, we discussed that websites need to be viewed from the perspective of the business cycle, rather than as a simple project. 4. Design / Implementation There isn’t all that much I can add regarding the design and implementation phases of a web project. This is the technical portion of the project, and the…

Whole Life” Approach to Web Development Part 1

This blog was written by Jeremy Lichtman our head developer/programmer/project manager In my experience, small business owners tend to view websites as either a business card that happens to be online (i.e. excessively low expectations), or as something that is supposed to miraculously provide revenue the instant it is launched. The problem is partially one of not taking a broader…

The trials of Branding!

We know all to well how hard it can be to brand your company. Talk about an inner struggle! After much brainstorming we decided that instead of creating sub domains we would develop two brand new names for the divisions and maintain them as an entity U2R1 Media. Like the saying goes, “if it aint broke…” So after many hours…

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