As TanenbaumCHAT – the High School of the Toronto Jewish Community – approached its Jubilee year, we decided to completely revise our marketing and recruitment campaign aimed at prospective students and their parents.
Originally finding them on the Internet, and impressed by their unconventional approach, we contracted with U2R1. This was a huge leap of faith for a fairly traditional school, recruiting from a very close-knit community, whose marketing and recruitment had always been masterminded ‘in house’. We were delighted with the results! Sari and her team were perceptive about the messages we needed to get across, persuasive (but not dogmatic) about their proposals, and easy to communicate with.
We have been very happy with the ongoing relationship, and impressed with:
The willingness of the U2R1 team to really try and understand our market and our school
The freshness of approach
The willingness to understand that we need a distinctive ‘message’
The sophistication of their analysis and planning
Their willingness to listen!
They have been patient and appropriate in dealing with a very busy client.
They painlessly brought us what we wanted – a complete ‘new look’, which spoke directly to students and parents alike; focused, colourful, fresh, animated in every sense, and with immediate appeal. Within a short time of ‘launch’, we were getting excellent feedback from our ‘constituencies’.
Great stuff! We made a good choice!