How many of you know the catch phrases of various brands more than you remember your anniversary date with your spouse? In today’s world with so many brands competing for our attention it’s almost impossible to disconnect and reconnect to our humanity. We are so distracted by technology, but the irony is that as distracted as we are we are still conversing with another human. So the question is, what is it that motivates us? Is it the conversation or the technology to communicate that conversation?
Are we so addicted to our devises that we don’t realize that we are paying more attention to the grumpy cat that this random person tweeted then to the person sitting in front of us who, in many cases would likely step in front of a bullet for us?
Sometimes I question my own humanity, as it often feels like I am a robot. The entire world can keep tabs on what I’m doing, there is practically no place where some form of technology can’t reach me, and now with all these social media practices, we are expected to portray persona’s that are based on the influence of public perception.
We all wanted to know what it was like to be famous and social media made it easier than ever. The benefit of it all is that in many cases it has brought us closer to our loved ones, it has allowed us to gain audiences and influence people like we never could in the past, helping us grow our businesses like never before.
Like anything in this world there are two sides to all scenarios. To me, if I don’t participate in my one-on-one human interactions, be present with the people around me, turning off my connection to the outside world from time to time, if I don’t do that, then I lose a big part of myself.
If you think back on the memories you want to have, do you want to remember yourself attached to your Crackberry while in front of a magnificent ocean view? Or do you want to remember those times, interacting with the ones you love the most, paying attention to their smiles, laughter, touch.
How much of your human have you lost? As a promise to myself and to my soul, I’ve made it part of my business’s core essence to maintain a human connection, both with my clients and with my team. Creating marketing messaging that matters, which communicates the passion of our clients and really means something is what our foundation at U2R1 is built on.
We will never be able to disappear from the vast expansion of technology, and nor do we want to because it does have it’s perks. What is so important to me is that I am always delivering messages with substance and giving my clients the human attention they deserve.
The success of relationships in business and in personal is dependent on the attention you give each individual you encounter. Now with the overflow of brand communication and marketing, personal relations are key to maintaining customer loyalty.
When you are with anyone in a meeting, be it your for business or personal, turn off your phone and be present with that person. You may be shocked at how much value that experience will bring to your life, possibly even more so than that grumpy cat video.