IDEAS Los Angeles

Where Leaders Connect

Presented by: Tel Aviv University

U2R1 Media was hired by Tel Aviv University American Friends to brand their LA leadership event and launch it to the public with a fully integrated digital media campaign.  We were the leading agency to name the event and develop the brand in its entirety from messaging, blueprint, to visuals, marketing strategy and execution.  In addition U2R1 Media  assisted in the production of the event and sat on the advisory board as part of the planning committee.


IDEAS Forum SpectrumIDEAS LA live web updated-05









Project Overview

U2R1 Media worked with the Tel Aviv University to brand their leadership forum event in Santa Monica, CA. We are designing a space where thought leaders can come together and share ideas. ‘IDEAS Forum’ wants to inspire people to think deeper and more broadly by engaging with inventors and innovators tackling some of the most exciting challenges in the world today. U2R1 Media is an active member of the board of directors, participating in the advisory committee on the launch of the first annual Forum. We were pinnacle in establishing the brand visuals and messaging to ensure that it connects with our target audience; speakers, sponsors and guests.

What we did:

  • built the brand and visual identity
  • designed all marketing materials - sponsorship packages, graphics etc.
  • website design
  • marketing strategy
  • copywriting and storytelling
  • social media campaign


"U2R1 worked tirelessly to help launch the first IDEAS LA conference, they were an integral part to building our brand and visual communications as well as leading our marketing initiative. We are so pleased with the results, we ended up impressing our donors and the board of Tel Aviv University and are exciting to keep working with them for many years to come!" - David Dorfman, VP Western Region American Friends of Tel Aviv University

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