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Are you still Human?

How many of you know the catch phrases of various brands more than you remember your anniversary date with your spouse? In today’s world with so many brands competing for our attention it’s almost impossible to disconnect and reconnect to our humanity.  We are so distracted by technology, but the irony is that as distracted as we are we are…

Victor Newman my alter ego

For the past 30 years Victor Newman has been a pop culture icon.  Whether you watched soap operas or not, chances are your mother or grandmother did and forced you to sit in front of the TV as a kid, as the drama of Genoa City perpetrated your innocent mind. I think I was about 6 when I started to…

MAKE SOMETHING BEAUTIFUL

I often wonder why it’s so hard for us to see beauty in this world, on the one hand we have the media spreading the most ugly, horrific information to the masses. We look at ourselves and are so critical and judgmental that we rarely see beauty in our reflection. Beauty is fleeting, we are so caught up in our…

Financially Free?

I hear it so many times, “I want to be financially free!” The basis of all ads in the banks are all about “financial freedom” but what does it actually mean to be financially free? To me it means to be free of financial burden, worry, anxiety, however that doesn’t always go hand in hand with having a lot of…

The cards you are dealt with…

For my entire life I have been on a journey of self-discovery and self-transformation. We all are, inevitably whether we consciously participate or not. But what happens when we get stuck? What happens when we are constantly faced with the ongoing disappointments in life, in our careers, in our relationships and then life becomes something we settle for and the…

Happy Holidays from U2R1

2011 has been an amazing year, with wonderful projects and excellent clients! From TanenbaumCHAT to Northwood Collections to Inneractive and everyone in between, we say thank you for giving us the opportunity to work with you and we wish you much success! We’re going into our 10th anniversary in 2012 and to celebrate we gave our tried and true brand…

Using Facebook as your social focus group

Why does a branding company need to ask the public what they feel about their brand? Because we know more than anyone that knowing what your target market wants and likes is the first step to creating a successful visual identity and marketing campaign! We know, that it’s not enough to ask for feedback, that people want to know that…

The Internship Experience: Written by, Adam Panov

As a BMOS (Business Management and Organizational Studies) student who is heading into third year and studying consumer behavior, I felt that after 18 years of useless couch potato summers it was finally necessary to get my life going. That’s when I finally decided to go hunting for some experience that would help me reach my future goal of obtaining…

Website Blogging Tips for Beginners

This article was provided by our copy writer using the website www.tsylos.com as an example – Stephanie Miller – www.millerscraft.ca General Blogging Tips 1. Posting frequency. Several studies on this indicate the more you post, the more traffic you get. Start with posting as much as you can and aim for at least 2 times per week. More if you…

Status Quo Status NO!

For the past 8 years I’ve been running my own business and trying to build a company that adheres to certain corporate status quo.  My entire life I’ve always been the type of person to go against the grain.  I never felt like I should have to justify why I was home sick, or why in Canada we get 2…

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