As the digital age continues to evolve the face of marketing is undergoing massive change as well. The term “Digital Influencer” is no longer a foreign concept and brands are swiftly jumping on the bandwagon to align with creators who have millions of social followers, ready to buy what they are selling. The statistics reflect this, too: A social media influencer’s endorsement…
The Israel Conference is an annual networking event — this is its seventh year — full of panels and guest speakers focusing on companies that were “founded in Israel, have R&D in Israel, do business in Israel, or invest in Israeli companies,” according to the conference’s program materials. This year, it took place Oct. 21-22 at the Skirball Cultural Center.…
We weren’t kidding the face of the internet is about to change for good and you could be gravely effected! It happened with A-tracks, cassette players, analogue, VHS and now it’s happening with websites. Over the years, the evolution of technology has constantly forced us to move towards the new, ditch the old and take the dive into the future,…
Everyone has realized the potential that social media holds for business. But how do you go about facilitating your social media efforts? Ideally, you want to hire someone else to take care of these online efforts in your stead. But you can’t hire just anyone. You need someone who knows not only the ins and outs of how each platform…
Out-of-home advertising is by no means a new concept. For decades, the public sphere has been one of the many entry points for advertising to infiltrate consumers’ lives. However, of late, OOH advertising has experienced a revival. This traditional form of advertising is becoming increasingly popular, despite the increasing percentage of marketing budgets being put towards digital efforts. “OOH ad…
They say patience is a virtue. But when it comes to social media marketing, few are willing to take this mantra to heart. Thus it is no surprise that when NextStage conducted a study of 1, 700 U.S. and Canada-based businesses, less than 8% said they were satisfied with the impact they’re having. Why is that? Well, many businesses dive…
When you start advertising on a site like Facebook or Twitter, getting hacked into is probably one of the last things on your mind. This is due to the fact that few businesses that take advantage of social media to advertise are actually dealing in anything computer-based. For instance, a tech company is always on alert if they’re dealing with…
Over the past 10 years I’ve owned and managed a brand and marketing company called U2R1. During this time, many people have come to me with ideas and dreams; they want to be entrepreneurs, they want to be successful and they want to shine in the spotlight. I always get a sense of thrill when I see that gleam in…
Many businesses face transitions and sometimes it is hard to embody change. But with everything in life, change happens constantly, and when we embrace it we end up realizing that it is likely for the better. Employees come and go and often times, people we come to trust and rely on, move on, whether it be for a new career,…
It has been 6 months since I’ve made the transition from east coast to west coast. This journey in my life has been uplifting, challenging, surprising and so far a great adventure! When I think back on my life over the past 10 years, from the day I started U2R1 until now, I am amazed at how much has changed…
