{ Branding }

Travel

Will Virtual Reality change the way you Travel?

VR or Virtual Reality is the new buzzword in technology and the travel industry may just be one of the first to bring this phenomenon into mainstream marketing.  Who wouldn’t want a “real life” experience in the Amazon before committing to a 10K plus investment? As Virtual Reality becomes more and more accessible companies like Marriott are diving right in.…

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The World is Powered by Creators

As the digital age continues to evolve the face of marketing is undergoing massive change as well.  The term “Digital Influencer” is no longer a foreign concept and brands are swiftly jumping on the bandwagon to align with creators who have millions of social followers, ready to buy what they are selling. The statistics reflect this, too: A social media influencer’s endorsement…

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U2R1 Media represents Babator Video at the Israel Conference

The Israel Conference is an annual networking event — this is its seventh year — full of panels and guest speakers focusing on companies that were “founded in Israel, have R&D in Israel, do business in Israel, or invest in Israeli companies,” according to the conference’s program materials. This year, it took place Oct. 21-22 at the Skirball Cultural Center.…

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Take Notice with the Best Out-of-Home Ads

Out-of-home advertising is by no means a new concept. For decades, the public sphere has been one of the many entry points for advertising to infiltrate consumers’ lives. However, of late, OOH advertising has experienced a revival. This traditional form of advertising is becoming increasingly popular, despite the increasing percentage of marketing budgets being put towards digital efforts. “OOH ad…

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World Cup Top 6 Ads

The World Cup is coming to a close and while U2R1 Media has been all about game time, we’re just as excited about what’s been happening in between plays. The World Cup has pushed brands to bring out their best when it comes to commercials and we’ve rounded up our favorites for you to check out! Beats by Dre –…

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You are Not your Target Audience

If there is one thing you can learn about marketing, it’s that just because you create a service or product, and it came from your vision this does not mean that you are your target audience. Knowing who you are marketing to is CRUCIAL to your business’s success. What you may perceive as innovative and cool, or what you may…

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Are you still Human?

How many of you know the catch phrases of various brands more than you remember your anniversary date with your spouse? In today’s world with so many brands competing for our attention it’s almost impossible to disconnect and reconnect to our humanity.  We are so distracted by technology, but the irony is that as distracted as we are we are…

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U2R1’s 10 easy marketing tips for increased brand visibility

Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on your way to engaging your…

Branding Blunders

Where to Start? Successful branding is not as easy as it looks; there are many steps you have to take into account. Much like picking out the perfect outfit, it takes a little time and practice but in the end all the elements come together to create a cohesive look. Here we’ve outlined some of the most common mistakes people…

Gap’s new logo = fail

So for those of you who have not yet seen Gap’s new logo, your doing yourself a service.  It baffles me when multimillion dollar companies create visual identities that have absolutely no creative ingenuity at all. After all their creative marketing initiatives via commercials it seems as though Gap’s recent efforts to re-brand have fallen off the creative totem poll…

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