A lot of people are attached to their business image of the past, letting go of something that has been with you for a very long time is almost like giving up your pet. You have created a bond with your company profile and image, your own internal recognition and branding dedication. Unfortunately however most people don't see it that way... they will look at you and see an outdated company who is afraid to evolve with technology and therefor probably can't provide the latest and greatest in services that they are looking for.
Don't be afraid to move on, let the old live in the past and embrace your company's growth and evolution. It will only show strength, courage and commitment to constantly providing your current and potential clients what they need in today's age.
I honestly get so peeved when I do a search online and I come across these archaic websites. Yes I am in the business, however I am also a young entrepreneur that wants to do business with a hip, cutting edge, current company who knows how to get me what I need and will understand my mentality.
I just finished doing business with a company who had an archaic branding in place. Me as the consumer was buying their product and they had no interest in revamping their existing old and unprofessional website. Well what did I get in return? old and unprofessional attitude. No customer service, old school mentality that its all about the bottom dollar and not about client relationships.
Needless to say lesson learned... when I say a company who invests in themselves is worth investing in, I mean in all ratios. A smart business person knows that money goes around and comes around but relationships are built on trust and first impressions are built on image, be it face to face, online, or a phone call.
That being said, stay tuned for U2R1 Media's newly revamped website coming soon...
Our journey is constantly evolving, can you say the same about yours?