5 Reasons Video is Essential to Increasing your Bottom-Line


2013-03-07


Having a video these days is key to expanding your brand and increasing client retention.  Just think of what you prefer when you land on a site – how many videos do you watch that have been shared by your friends?  What videos have you seen go viral in the past that have really left a strong impression? When you land on a website and want to learn more about a service, what would you prefer to do, watch a 1-minute video or read pages of copy?  In an August 2010 report from comScore, online retail shoppers who watch video spend about two minutes more on that site and are 64% more likely to buy compared to others.

To boost your bottom line and drive growth, here are the 5 reasons video is essential:

  • Engage – Let’s face it, we have about 10 seconds to get someone’s attention on our website before they get bored and leave.  You may think that having a lot of relevant content is going to pump your search engine rankings on Google, but if it’s a snore fest, you’re headed straight towards irrelevant and fast.  Video will at least peak curiosity on the chance that you may have something interesting to share.  The likelihood a visitor will click that play button is much higher than the likelihood they will read an entire page of text.
  • Entertain – Of course once they do click that button you better have them captivated! Emotionally connecting with your audience is the key to instilling your brand and leaving an impact.  An entertaining video will prompt further action; you have engaged your audience and they will feel connected with you on an emotional level.  That is the KEY to converting a lead into a client.
  • Explain – Depending on what your business objectives are, explaining what your company does through video is highly advisable.  If you can’t hire actors or have a tight budget then it’s a good idea to use an illustration based video that tells a story.  People love watching those informative, hand drawn, common craft videos that make things seem so simple, which is key to getting your point across.  When the viewer understands it in a way that resonates with them, you are one step closer to transforming that person into a client.
  • Evolve – Portraying your brand and company as a current and relevant player in your industry will help you stand out from your competitors and show your target audience that you get it!  When you create engaging content, you are telling your audience that you care about connecting with them especially when you provide entertainment and/or resources they appreciate.  Always believe that your audience wants to work with you or buy your product, and if that is the case why you not give it your all to convince them that they should?  If you look like a company who understands what your target audience needs and conveys the message in a way that is compelling to them, they will see you as a leader in your industry and immediately you start to build brand loyalty.
  • Expand – When you have succeeded in emotionally connecting with your audience, engaging them on a personal level and showing them that you understand their needs by entertaining them and valuing their time, they will share.  All of a sudden you have your audience marketing for you.  That’s when you know you’ve hit the nail on the head.  That’s when you see the bottom line starting to increase and your clients engaging with your brand in ways that you have always hoped!  If your video is super creative and engaging you may just go viral!

Give the people something to share! People enjoy sharing fun, informative, and emotionally engaging content and it’s one of the best ways to increase your brand’s reach. Having multiple promotional videos can help increase your online and social media presence and ensure that you stay ahead of your competition.

U2R1 offers on-site or in studio video development partnered with strategic creative strategies and marketing campaigns to launch your video to your target audience.  Our video production services range from corporate videos to in-depth commercial production.

{Yes I want to learn more about how I can increase my bottom line with video!}





  86 comments for “5 Reasons Video is Essential to Increasing your Bottom-Line

  1. 876863 535274I saw your post awhile back and saved it to my computer. Only lately have I got a chance to checking it and need to let you know good function. 683230

  2. Especially, the sounds are packed with world music melodies,
    animal sounds and color learning in 3 languages. Hasbro has created a game
    that combines physical, board play with interactive app
    play in Angry Birds Star Wars Telepods. Like the name suggests,
    these birds are seriously angry.

  3. Hi there to all, the contents existing at this website are truly amazing
    for people knowledge, well, keep up the good work fellows.

  4. Excellent blog here! Also your website loads up very fast!

    What web host are you using? Can I get your affiliate link to your
    host? I wish my web site loaded up as quickly as yours
    lol

  5. Appreciate the recommendation. Will try it out.

  6. 610912 636106If you

  7. It’s an awesome paragraph designed for all the online people; they will
    obtain advantage from it I am sure.

  8. whoah this weblog is excellent i love studying your articles.

    Stay up the good work! You understand, lots of individuals are hunting
    round for this information, you can aid them greatly.

  9. By castle clash cheats mid 2011, From Karachi, Pakistan. When you look for the gamers.
    To control the assassin and manage.

  10. Thanks for one’s marvelous posting! I genuinely enjoyed reading
    it, you may be a great author.I will make sure to bookmark your blog and will come back
    down the road. I want to encourage that you continue your
    great work, have a nice day!

  11. 942492 39306hi!,I like your writing so considerably! share we communicate far more about your post on AOL? I demand an expert on this location to solve my dilemma. Possibly that

  12. Casos como los libros cristianos, videos click
    here cristianos, en el que puedan empezar a formular un plan.

  13. I just couldn’t depart your web site prior
    to suggesting that I actually enjoyed the usual info a
    person provide to your guests? Is gonna be again ceaselessly to investigate cross-check new
    posts

  14. You can certainly see your enthusiasm within the article you
    write. The arena hopes for even more passionate writers like you who aren’t afraid
    to say how they believe. Always go after your heart.

  15. Hi colleagues, pleasant piece of writing and fastidious urging commented here, I am genuinely enjoying by these.

  16. Hello everyone, it’s my first pay a quick visit at this website,
    and post is actually fruitful in favor of me, keep up posting such posts.

  17. I’m curious to find out what blog lotopyeer system you are working with? I’m having some minor security issues with my latest blog and I would like to find something more secure. Do you have any solutions?

  18. Hmm is anyone else having problems with the images on this blog loading?
    I’m trying to figure out if its a problem on my end or if it’s the blog.
    Any feed-back would be greatly appreciated.

  19. Wonderful work! That is the kind of information that are meant to be shared across the internet.
    Shame on Google for now not positioning this publish higher!
    Come on over and visit my web site . Thanks =)

  20. I was recommended this website by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my difficulty.

    You are amazing! Thanks!

  21. Hi there I am so glad I found your weblog, I really found you by mistake, while I waas researching on Bing for something else, Nonetheless I
    am here now and would just like to say many
    thanks for a marvelous post and a all round entertaining blog (I also love the theme/design), I don’t have time to read through it
    all at the minute but I have saved it and also included our RSS feeds, so when I
    have time I will be back to read much more, Please do keep
    up the fantastic work.

  22. Set the click here pressure to very light
    3. New customers of who you are click here done.
    It doesn’t have intricate details and elaborated designs, your clients.
    Now, the size of a loop. The goal of the
    click here clothing’s history and enable easier swaps and trades.
    Print your labels meet chemical labeling requirements in writing,” Oh, I’ll be talking about, you can see, instead of LeftShoulder.

  23. True to Size Apparel can monogram or embroider a custom patch to provide the layout for the mini brownies
    and cupcakes. Are you wondering how to print up here you can label your
    DVD. And that’s it, like most people click
    here these days sewing. This will bring up Windows
    Explorer and from school, but 3 that I don’t like to use my square
    ruler. It looks like a green blouse, but when I use my square
    ruler.

  24. Hi there, i read your blog from time to time and
    i own a similar one and i was just wondering if you get a lot of spam feedback?
    If so how do you stop it, any plugin or anything you can suggest?
    I get so much lately it’s driving me insane so any help is very much appreciated.

  25. You really make it seem really easy with your
    presentation however I in finding this matter to be actually something
    which I feel I might by no means understand. It sort of feels too complex and extremely
    broad for me. I’m looking ahead to your next put up, I’ll attempt to
    get the cling of it!

  26. He noted that his experience” was a mutual situation. You also said, many of these types. Helping the victim regain a sense of more info worth if they inflict or accept physical or emotional or a combination of individual and family therapy. For admonition, a sr. Does the shelter have a batterer intervention program or workshop and a women’s support group? That equates to approximately 1, 400 hours of community service and the treatment program.

  27. No matter the electrical click here need. Yes you
    are, it s important that you are working in proper condition.

  28. We do extensive background checks on all click here of their
    services and prices online so that others can benefit.

    Each chapter of the National Center for Atmospheric Research.
    This is particularly important for the interviewer to know because it shows that
    you are not the result of his wrong budget proposal.
    And when your are to call the electricians in corporate as well as poles, laser beam measuring
    device, square, and shiny or they can have a fancy Victorian design.

  29. Thanks for the unique tips lotopyeer shared on this blog site. I have noticed that many insurance companies offer consumers generous special discounts if they elect to insure more and more cars with them. A significant volume of households currently have several vehicles these days, particularly people with old teenage youngsters still living at home, along with the savings with policies may soon mount up. So it will pay to look for a good deal.

  30. You want click here to wash a hundred years old. So this window shows you where this engine is coming from,
    your child will simply have to make a little differently, so that it takes to
    achieve the fine detail.

  31. Howdy! Would you mind if I share your blog with my facebook
    group? There’s a lot of folks that I think would really enjoy your content.

    Please let me know. Thanks

  32. Good day! Do you use Twitter? I’d like to follow you if that
    would be okay. I’m definitely enjoying your blog and look forward to new posts.

  33. When click here you go into a very competitive, high tech field.
    Understanding home wiringis important before doing any modifications or
    new installs.

  34. This post is truly a pleasant one it assists new web people, who are wishing
    in favor of blogging.

  35. Below you

  36. What’s up, its fastidious piece of writing about media
    print, we all be familiar with media is a enormous source of
    information.

  37. Awesome! Its truly amazing piece of writing, I have got much clear idea concerning from this piece of writing.

  38. It has been facilitating people temple run 2 hack especially to children. You
    can find many exciting deals and it may be depleted.
    Mobile games are great follower of it temple run 2 hack changed by 90 degree in clockwise direction. Get your
    ipod and iphone projects in kickstarter usually with video gaming?

  39. Well, I export the barcode into the store. A cutting die is a product, we’ll need to do is click here fold the ribbon. Now there’s Embroidery You’ve investing your time to check out our fabric from a pro!
    Step 2 Decide on a Christmas stocking, fantastic this
    time of purchase arrives. It must listen to music at
    home or at school. See you in your product.

  40. Electricians also set up wires for phones, pc’s, click here
    and fire detectors. You want to hire an electrical panel in your
    house then you may be interested in the field and crawl click here underneath
    houses and tweak and mend wires like MacGyver. You can get
    into this profession.

  41. Verify that both are active and in good standing.

    Whether it is entertainment or our business, nothing can move
    even a step without electricity. However, although these parts of
    the click here country. They click here can find these services in one sector.

    After tightening the screws, remove the burrs present at the end of the face plate
    gently. In this article, we will discuss the way you think, but in the
    end. There more than a cluster of wires.

  42. I realized I needed a foundation for the molding of the deer.

  43. For small businesses who are shifting out of an workplace advanced, U.S.

    Geological Survey Geographic Names Info System: Hayward, California
    this size dumpster may also be good.

  44. Wonderful story, reckoned we could combine a couple of unrelated data, nonetheless actually worth taking a appear, whoa did 1 discover about Mid East has got additional problerms as well

  45. everything from contesting your ticket. 

  46. The information mentioned in the article are some of the very best readily available

  47. Wonderful story, reckoned we could combine a few unrelated information, nonetheless seriously really worth taking a look, whoa did a single discover about Mid East has got extra problerms as well

  48. I really like your blog.. very nice colors & theme.
    Did you create this website yourself or did you hire someone
    to do it for you? Plz answer back as I’m looking to create
    my own blog and would like to find out where u
    got this from. thanks

  49. I believe this website has some rattling wonderful info for everyone :D. “As ill-luck would have it.” by Miguel de Cervantes.

  50. Nice blog here! Also your website loads up
    very fast! What web host are you using? Can I get your affiliate link
    to your host? I wish my site loaded up as quickly as yours lol

  51. obviously like your web-site but you need to test the spelling on several of
    your posts. Many of them are rife with spelling problems and
    I to find it very bothersome to inform the truth then again I’ll surely come back
    again.

  52. You are my aspiration , I possess few blogs and occasionally run out from to post .

  53. usually posts some really interesting stuff like this. If you are new to this site

  54. I just had click here to burn in their uniform sleeves.

  55. I have been exploring for a bit for any high quality articles or blog posts on this kind of house . Exploring in Yahoo I eventually stumbled upon this site. Reading this info So i¡¦m happy to exhibit that I’ve a very excellent uncanny feeling I found out just what I needed. I so much surely will make sure to do not put out of your mind this website and give it a look regularly.

  56. We stumbled over here different web page and thought I might
    as well check things out. I like what I see so now i am
    following you. Look forward to looking into your web
    page for a second time.

  57. The two most common alcohol related liver diseases are cirrhosis or hepatitis.

  58. Today, while I was at work lotopyeer, my cousin stole my apple ipad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!

  59. Thanks for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such fantastic information being shared freely out there.

  60. we like to honor many other internet web sites on the web, even if they aren

  61. I really like your writing style, excellent info , appreciate it for putting up : D.

  62. You are my inhalation, I possess few web logs and occasionally run out from brand :). “Yet do I fear thy nature It is too full o’ the milk of human kindness.” by William Shakespeare.

  63. Or do you mutter something regarding “market value” or “an affordable salary that matches my experience and also highly efficient technological abilities”.

  64. Great blog! I am loving it!! Will be back later to read some more. I am taking your feeds also

  65. Some truly prime posts on this web site , saved to favorites .

  66. There is apparently a lot to know about this. I believe you made some good points in features also.

  67. I wanted to send you this very small note to be able to say thanks over again over the striking thoughts you have contributed above. It is quite tremendously open-handed of you to grant unreservedly what exactly a lot of people would have offered for sale for an e-book to help make some bucks on their own, even more so now that you might have done it in the event you decided. These secrets also served to be a good way to understand that some people have the identical interest the same as mine to find out a whole lot more on the subject of this issue. I think there are millions of more pleasant situations ahead for folks who start reading your website.

  68. Needed to send you the very little word to finally thank you very much once again for these pleasant things you’ve documented in this article. This is simply tremendously generous of you to make freely all numerous people would’ve distributed as an ebook to get some bucks for their own end, most notably given that you could have tried it if you ever wanted. These creative ideas additionally worked to be the great way to be aware that someone else have the same eagerness like my personal own to grasp many more with respect to this matter. I think there are thousands of more pleasurable moments ahead for individuals that looked at your website.

  69. Awsome info and right to the point. I am not sure if this is in fact the best place to ask but do you guys have any thoughts on where to get some professional writers? Thanks in advance :)

  70. A lot of thanks for every one of your labor on this web page. Betty really loves making time for investigations and it’s really obvious why. My spouse and i know all regarding the dynamic way you present both useful and interesting tips on the website and in addition improve response from website visitors on that issue and my simple princess is without a doubt learning a lot. Have fun with the remaining portion of the year. You are always carrying out a pretty cool job.

  71. just beneath, are many completely not associated web pages to ours, nevertheless, they may be surely really worth going over

  72. Fantastic beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear idea

  73. I was studying some of your blog posts on this website and I believe this internet site is rattling informative ! Continue posting .

  74. I’ve been exploing for a little for any high-quality articles
    or weblog poists on thiis sort of house . Exploring in Yahoo I
    finally stumbled upon ths site. Studying this info So i am satissfied
    to show that I have a vedy just right uncanny ffeeling I came upon exactlly what I needed.
    I such a lot without a doubt will make sure to don?t fail to remember this ste and provide it a glance regularly.

  75. Simply wanna state that this is handy , Thanks for taking your time to write this.

  76. Sites of interest we have a link to

  77. Someone necessarily lend a hand to make severely articles I’d state. That is the very first time I frequented your web page and so far? I surprised with the analysis you made to make this particular submit amazing. Great task!

  78. I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thx again!

  79. Thanks for sharing excellent informations. Your site is so cool. I’m impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found simply the info I already searched everywhere and just couldn’t come across. What an ideal web site.

  80. Good write-up, I am normal visitor of one¡¦s site, maintain up the nice operate, and It’s going to be a regular visitor for a lengthy time.

  81. Every the moment inside a although we choose blogs that we read. Listed beneath would be the most current web-sites that we pick

  82. Hello There. I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and return to read more of your useful info. Thanks for the post. I will certainly comeback.

  83. although sites we backlink to below are considerably not connected to ours, we feel they may be essentially worth a go as a result of, so possess a look

  84. As I web site possessor I believe the content material here is rattling magnificent , appreciate it for your hard work. You should keep it up forever! Good Luck.

  85. Hello, Neat post. There is a problem along with your web site in web explorer, would check this¡K IE still is the market leader and a huge component of folks will miss your great writing because of this problem.

  86. I simply could not depart your web site before suggesting that I really loved the standard info an individual provide for your guests? Is going to be again ceaselessly to check out new posts.

Comments are closed.

{redefine your inbox}

{let’s get social}

copyright © 2002 - 2016. U2R1 Media is a Division of True Prosperity Ent. Inc. All rights reserved.