5 DIY Marketing Tips
In today’s world of highly accessible information online, it’s almost a no brainer that business owners should have some ability to do a little marketing on their own. While it is always best to hire professionals, it doesn’t hurt to dabble a bit and understand the ins and outs of digital marketing especially in your own industry.
When you understand how things work you can ask the right questions and be more informed about what services would actually benefit you and the growth of your business. Here are a few basic DIY tips to help you get started!
Branding is all about consistency; you want to make sure that the basic elements of your brand are communicated across all your marketing mediums. Simple things go a long way so pay attention to the details, because your clients are definitely doing so, even if it’s on a sub-conscious level.
- Pick your corporate colors and use specific color codes from PMS books so that it looks consistent on all brand promotions.
- Write out an elevator pitch. What you do, how you do it, and what makes you special. Use the same verbiage in all materials so that the message is always clear and concise.
- Don’t use too many fonts, keep to one nice heading font and then a standard body font, having too many fonts looks messy and unprofessional.
- Set your tone. Are you playful? Serious? Inspirational? It makes a big difference when writing your marketing content that you keep with the same voice. People who read what you write will emotionally connect and if they like it, it’s that voice that will keep them coming back.
- Use WordPress. If you aren’t going to get a professional to build your site then use the best tool out there for DIY web design.
- Update the website on a regular basis with new articles, images, and home page content. Keeping it fresh is key for increase Google rankings and engaging your audience.
- Keep it Simple. If you are doing it yourself then keep things clean, open, easy to navigate and read.
- Make sure your images are sized properly there is nothing worse than skewed images from stock photos on a site.
- Update your about section to include your website URL and a quick intro as to what you do so when people land on your page they know right away.
- Have a good cover photo, make sure it’s sized properly and use high-resolution images that fit the space.
- Try to post at least twice a day. Think about content that is relevant to your industry and share articles that are related to what you do. Learn how to pre-schedule your posts so you can take care of it one day a week.
- Always engage, try to talk to people you would want to talk to in person and ALWAYS answer any comments by a like or a comment back.
- If you think what you are doing is press worthy then write up a story about why. You can easily Google how to write a press release and follow the guidelines so that you are doing it right.
- Gather all the media contacts relevant to your story (again available on our favorite search engine) . Don’t submit to media who have nothing to do with what you are telling, it’s not worth the time, they likely won’t write about you.
- Craft a good introduction to your press release, make the email as personal as possible but keep it short.
- Follow up, once you send it out it is best to call or follow up with the contact directly and see if it was received and if there is potential interest.
- Don’t be a serial networker while at a networking event. What that means is don’t jump from person to person just because they may not be your target audience or potential client. Be there to have conversations and meet people; if you become “that guy” that is only interested in leads and not engagement, no body will want to talk to you again.
- Ask people what they do and be genuinely interested in what they are saying; you would want the same courtesy.
- Make sure your business cards stand out, designing something creative will help people remember you and are also a good conversation starter.