Now a days there is no such thing as a "simple website" not if you want to do it properly and have it be a driving source of income and brand awareness for your company. When deciding to develop a site most people automatically are concerned with the cost before any other element. This is understandable considering a proper website designed and developed isn't a cheep investment.

Although I strongly believe that in life you get what you pay for. When you invest in a PROPER website and I stress the word proper (we'll get to that in a bit) not only do you have an online presence that you are proud of but you have your potential clients who see you for the first time having a great experience!

First let's discuss what I mean by experience, normally in that sentence the word "impression" would be used, but today impressions go beyond what you can see. The interactive experience you can provide to your clients allows the person to engage with your company before they even decide if they are going to work with you. This interactivity, if done properly will ensure communication between you and the potential client which ultimately allows for a higher closing rate

So what defines a proper website? Well one thing I can't stomach is when I got to a highly recognized business who should have a top of the line website and I see this monstrosity put together by an amateur who probably did it 6 years ago. Do you know what this tells me? this tells me that the company that I am considering investing my hard earned money into does not value it's appearance enough to invest in itself. And what do I do? NEXT on the google list of results.

Now you may all think that I behave this way because I am an expert in the field, perhpas, however I can tell you one thing I definitely am... A CONSUMER! And based on my knowledge I believe that over all a company who takes the time to speak to their potential clients and portrays themselves as an expert in their industry and an added value to whomever they work with is a company that I am willing to take a chance on.

So that being said, if your site is outdated looking (when it was developed bares no significance on how professional it looks) then its time to reconsider your priorities and know that your website in many cases is the FIRST thing that anyone sees about your company. First impressions are the most important impressions, ad an amazing experience to that and you have got a profit generating tool!